Eboni NiCole
Journalist & Digital Media Professional
Welcome to my online portfolio! Here's a little information about myself. I am a journalist and media professional with solid experience in reporting, content development, SEO, managing and growing social media accounts, and media relations. To learn more about me, check out my bio at the end of the site.
Work Experience
Social Media Manager
Jan. 2021 - Present
Jan. 2021 - Present
- Leads the development and execution of social-first strategies that elevate AV’s digital storytelling and deepen audience engagement, grounded in data intelligence and narrative-driven content.
- Drives community growth and cultivates strategic partnerships with influencers, peer organizations, and issue-aligned entities to expand AV’s digital footprint and relevance.
- Collaborates cross-functionally with Communications, programmatic teams, and agency partners to produce high-impact, platform-optimized content that advances thought leadership and brand visibility.
- Orchestrates live social coverage for high-profile announcements, public events, and testimony appearances, ensuring real-time amplification and message coherence.
- Championed AV’s first employee advocacy program from concept to launch — mobilizing internal ambassadors, reinforcing brand culture, and expanding organizational reach.
- Maintains a forward-looking approach to industry trends, platform evolutions, and emerging digital tactics to ensure continuous innovation and channel performance.
- Oversees governance of social media policies and guidelines to safeguard brand integrity and align communications with organizational standards.
Social Media Producer - Arnold Ventures
Jun. 2020 - Dec. 2020
Jun. 2020 - Dec. 2020
- Created high-impact written and visual content that captured AV’s brand voice across key issue areas, including criminal justice, health, education, public finance, and evidence-based policy.
- Oversaw a multi-platform content calendar (Facebook, Instagram, Twitter, LinkedIn), ensuring consistent, audience-aligned delivery of strategic messaging.
- Tracked performance metrics — audience growth, engagement, reach — and applied insights to optimize organic and paid campaigns.
- Leveraged current events and news cycles to drive timely, resonant content aligned with organizational priorities.
Digital Communication Officer - OECD
Feb. 2018 - Dec. 2019
Feb. 2018 - Dec. 2019
- Led the creation and management of editorial calendars for Development Centre channels, aligning content with institutional priorities and communication campaigns.
- Designed and executed targeted social strategies through platform research, audience analysis, and performance benchmarking.
- Produced and optimized daily content that strengthened audience connection and elevated engagement, in accordance with OECD brand guidelines.
- Monitored digital trends and conducted environmental scanning to inform proactive and reactive communication strategies.
- Compiled regular social media performance reports, translating engagement metrics into strategic insights for senior leadership.
- Researched and integrated best-in-class content elements — including influencer collaborations, multimedia formats, and sharing techniques — to expand reach and impact.
Digital Communications & Social Media Strategist - OECD
Aug. 2018 - Feb. 2018
Aug. 2018 - Feb. 2018
- Developed and executed targeted social media strategies informed by platform analysis and audience insights to align with Development Cluster objectives.
- Produced and published daily content that strengthened engagement, expanded reach, and reflected OECD’s brand voice across core channels.
- Collaborated closely with the Public Affairs and Communications Directorate (PAC) and Development Cluster teams to enhance visibility on OECD’s corporate accounts.
- Led campaign planning and content coordination for publications and flagship events in partnership with cross-functional teams.
- Conducted trend monitoring and digital listening to inform timely, strategic communications and support both proactive storytelling and reputational management.
Copywriter, Versa Creative Group
Mar. 2017 – Aug. 2017
Mar. 2017 – Aug. 2017
- Increased audience engagement across multiple brands by developing and distributing targeted content across web, blog, email, and social media channels.
- Boosted website traffic through strategic SEO copywriting, including optimized landing pages, blog posts, and core site content.
- Designed and executed tailored social media strategies and cross-platform advertising campaigns for clients spanning diverse industries, aligning messaging with brand goals and audience insights.
Content Producer, G.E.T. Enterprises
Sept. 2016 – Jan. 2017
Sept. 2016 – Jan. 2017
- Led content strategy and production for G.E.T.’s blog, marketing materials, and social media platforms, aligning messaging with brand objectives and audience needs.
- Managed a comprehensive editorial calendar, coordinating cross-functional input from leadership and key stakeholders to ensure consistent, strategic communication.
- Wrote SEO-optimized copy and developed targeted content for email marketing campaigns, supporting lead generation and audience retention initiatives.
Faith / General Assignment Reporter – Amarillo Globe News
Jan. 2013 – Mar. 2016
Jan. 2013 – Mar. 2016
- Produced compelling human-interest features, breaking news stories, and weekly editorial content, each consistently drawing 500+ online views.
- Developed and hosted two bi-weekly digital faith segments for AGN TV, sustaining a loyal audience of 800+ viewers per episode.
- Managed personal branding across social media platforms and actively tracked evolving digital trends to enhance visibility and audience engagement.
Professional Skills
- Industry Knowledge
- Social Media Strategy
- Strategic Communications
- Strategic Partnerships
- Executive Social Media Strategy, Management, and Content Creation
- Digital Media
- Writing
- Editing
- Content Creation
- SEO
- Web Content Development
- Copywriting
- Blogging
- Video Editing
- Photography
- AP Style
- Tools & Technologies
- Social Media: Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube
- Sprout Social
- Hootsuite
- Google Adwords
- Google Analytics
- VineSight
- VEGAS Pro
- Drupal
- WordPress
- Canva
- Asana
- Slack
- Microsoft Office 365
Social Media Portfolio
Journalism Portfolio
After 90 years, the Amarillo Little Theatre is thriving now more than ever.
AMARILLO LIVING MAGAZINE
AMARILLO LIVING MAGAZINE
*Picked up by the Associated Press
She didn't walk in looking for a fight. But after inquiring about membership at Amarillo Town Club on Valentine's Day, Katie Roberts and a growing number of supporters have publicly joined the national debate pitting religious freedom against rights for same-sex couples.
AMARILLO GLOBE-NEWS
She didn't walk in looking for a fight. But after inquiring about membership at Amarillo Town Club on Valentine's Day, Katie Roberts and a growing number of supporters have publicly joined the national debate pitting religious freedom against rights for same-sex couples.
AMARILLO GLOBE-NEWS
*2016 Texas Associated Press Managing Editors Awards, 3rd place Deadline Writing
It was all smiles and joy from the couples and supporters attending the Decision Day Celebration. The celebration marked the U.S. Supreme Court's historic 5-4 ruling that the Fourteenth Amendment requires states to license same-sex marriages and that all states must recognize same-sex marriages that were lawfully licensed and performed in another state.
AMARILLO GLOBE-NEWS
It was all smiles and joy from the couples and supporters attending the Decision Day Celebration. The celebration marked the U.S. Supreme Court's historic 5-4 ruling that the Fourteenth Amendment requires states to license same-sex marriages and that all states must recognize same-sex marriages that were lawfully licensed and performed in another state.
AMARILLO GLOBE-NEWS
On any given day's lunchtime, local officials, faith leaders, businessmen and residents from across the city can be found at Delvin's in North Heights, mingling in a family-friendly atmosphere where the main commonality is great food.
AMARILLO GLOBE-NEWS
AMARILLO GLOBE-NEWS
What do you get when a young woman from Seattle who loves coffee, meets a young man from Amarillo who loves business, and they just happen to fall in love?
Amarillo's newest coffeehouse, Cliffside Coffee.
AMARILLO GLOBE-NEWS
Amarillo's newest coffeehouse, Cliffside Coffee.
AMARILLO GLOBE-NEWS
Copywriter Portfolio
Social media concept for Facebook page like ad.
"6 WAYS TO IMPROVE SPINE HEALTH" - SEO web content for blog.
"HEART HEALTH: 4 REASONS TO AVOID EATING LATE AT NIGHT" - SEO web content for blog.
Social media post concept for a high-end hair salon.
Social media post concept for a high-end hair salon.
Social media post concept for a high-end hair salon.
Social media concept for Facebook page like ad.
Social media post concept for a Houston painting company.
Social media post concept for a Houston painting company.
"How to Track Your Workout Results" - SEO web content for blog.
Marketing promo for new dinnerware collection.
Video Portfolio
Biography
Simply put, I'm a news junkie, writer and creator. Collectively, I have eight years of experience writing, editing, managing and growing social media accounts, developing social media campaigns, content development, and strategizing innovative digital experiences for small and medium-sized enterprises to one of the world's biggest intergovernmental organizations.
I'm also passionate about volunteerism and mentoring youth. As a professional, I understand the importance of giving back to a community, and helping to equip youth with various tools and life lessons that can't be learned in a classroom setting.
I'm also passionate about volunteerism and mentoring youth. As a professional, I understand the importance of giving back to a community, and helping to equip youth with various tools and life lessons that can't be learned in a classroom setting.
"There is no greater agony than bearing an untold story inside you." - Maya Angelou, I Know Why the Caged Bird Sings
Let's Connect:
e.graham28@gmail[dot]com
Photo credits: josef.stuefer, Ansel Edwards
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
