Eboni NiCole
Strategic Communications Leader
Executive Communications, Public Affairs & Digital Strategy | Driving Brand Reputation & Audience Growth
Welcome to my portfolio. I'm a communications strategist and former journalist who specializes in translating complex ideas into compelling stories that inform, engage, and inspire action. My experience includes strategic communications, content development, executive thought leadership, public affairs, social media strategy, SEO, and media relations. Explore my work below, and visit my bio to learn more about my professional journey.
Work Experience
Social Media Manager
Jan. 2021 - Mar. 2026
Jan. 2021 - Mar. 2026
Directed social media strategy and digital storytelling initiatives across LinkedIn, X, Facebook, and Instagram, supporting executive communications, public affairs campaigns, employee advocacy, and reputation management efforts. Partnered with policy, advocacy, and leadership teams to increase stakeholder engagement, audience growth, and organizational visibility.
- Built and scaled Arnold Ventures' inaugural Employee Ambassador Program, achieving 94% participation and generating $4.7K in earned media savings within three months through a sustainable employee advocacy and organizational storytelling framework.
- Positioned LinkedIn as Arnold Ventures' largest social media channel, growing the audience from 8.4K to 35.3K followers through strategic content development, executive thought leadership, and audience engagement initiatives.
- Expanded engagement with policymakers, congressional offices, journalists, media organizations, and advocacy stakeholders by developing targeted social media strategies and cultivating relationships with communications leaders supporting key policy initiatives.
- Conceived and led Arnold Ventures' inaugural National Intern Day takeover campaign, generating 14.6K+ impressions and 900+ engagements while strengthening employer brand visibility, increasing employee engagement, and showcasing organizational culture through authentic storytelling.
- Developed executive social media and thought leadership strategies that elevated organizational visibility and expanded engagement among policy, philanthropic, and media audiences across founder and executive-owned platforms.
- Developed rapid-response messaging and crisis readiness plans to support reputation management during high-profile policy debates, media scrutiny, and sensitive public affairs issues.
- Oversaw governance of social media policies and guidelines to safeguard brand integrity and align communications with organizational standards.
Social Media Producer - Arnold Ventures
Jun. 2020 - Dec. 2020
Jun. 2020 - Dec. 2020
Oversaw multi-platform digital content strategy and campaign production for Arnold Ventures. Translated complex policy topics into narrative-driven written and visual assets across key focus areas while using audience analytics to optimize campaign performance and timing.
- Elevated brand messaging and digital storytelling across complex policy areas, including criminal justice, health, education, and public finance, by developing high-impact written and visual content tailored for multi-platform distribution.
- Managed multi-channel content operations and editorial scheduling, maintaining consistent, audience-aligned delivery of core strategic priorities across Facebook, Instagram, Twitter, and LinkedIn via an integrated content calendar.
- Optimized campaign performance and audience growth, ensuring maximum reach and resonance during high-priority news cycles, by analyzing platform engagement metrics and leveraging real-time current events to inform targeted organic and paid social strategies.
Digital Communication Officer - OECD
Feb. 2019 - Dec. 2019
Feb. 2019 - Dec. 2019
Led multi-platform digital communications, brand strategy, and multilateral campaign execution within the OECD Development Cluster. Managed editorial calendars, translated complex global policy into clear digital narratives, safeguarded brand reputation, and delivered data-informed analytics to senior leadership to support international visibility and stakeholder engagement.
- Directed multi-channel campaign strategies for premier OECD publications, including Africa’s Development Dynamics and the Latin American Economic Outlook, translating complex economic policy into high-engagement messaging across digital channels.
- Managed live social coverage and real-time messaging for high-level global convenings, including the 19th International Economic Forum on Africa and the 11th LAC Forum, aligning strategy with partners such as the African Union Commission, UN ECLAC, CAF, and IDB.
- Oversaw Development Cluster editorial workflows and multi-language campaign rollouts in English, French, and Spanish, driving a 10% increase in Twitter growth to over 71.7K followers through organic strategy.
- Delivered regular social listening and performance analytics to senior leadership, providing actionable insights to optimize campaign positioning and strengthen engagement across international policy networks.
Digital Communications & Social Media Strategist - OECD
Aug. 2018 - Feb. 2019
Aug. 2018 - Feb. 2019
Coordinated social media strategy, real-time event communications, and editorial support across OECD Development Cluster channels. Provided media relations support for flagship publications, translated complex international development research into targeted digital copy, and monitored online policy conversations to elevate global visibility.
- Coordinated real-time social media strategy and live coverage for the 18th International Economic Forum on Africa in partnership with the African Union Commission (AUC) and AFD, driving digital engagement around post-AfCFTA trade integration and regional connectivity.
- Translated complex economic research and policy frameworks, such as Multi-Dimensional Country Reviews (MDCRs), into high-engagement social copy, campaign messaging, and peer-learning narratives for international stakeholders.
- Supported media outreach, editorial workflows, and campaign execution for flagship publications, earning formal credit in the OECD Development Assistance Committee's Development Co-operation Report 2018 acknowledgments.
- Oversaw daily social publishing across Development Cluster channels, conducting real-time social listening and trend scanning to inform content adjustments and maintain institutional brand consistency.
Copywriter, Versa Creative Group
Mar. 2017 – Aug. 2017
Mar. 2017 – Aug. 2017
Managed agency copywriting and digital campaign strategy across multi-industry client portfolios. Combined search-optimized web copy with targeted organic and paid social campaigns to elevate brand positioning, boost online traffic, and drive cross-platform conversions.
- Drove organic website traffic and search visibility across diverse client accounts by writing SEO-optimized copy for high-converting landing pages, blogs, and core web pages.
- Boosted campaign performance and client brand presence across Facebook and Instagram by authoring compelling social ad copy and executing tailored paid and organic media strategies.
Content Producer, G.E.T. Enterprises
Sept. 2016 – Jan. 2017
Sept. 2016 – Jan. 2017
Strategic content producer who built G.E.T.’s inaugural blog from the ground up as a new inbound marketing channel. Specialized in zero-to-one editorial execution, developing the launch strategy and authoring the flagship series of SEO-driven articles while aligning email campaigns, marketing collateral, and Facebook messaging to drive lead generation and brand awareness.
Faith / General Assignment Reporter – Amarillo Globe News
Jan. 2013 – Mar. 2016
Jan. 2013 – Mar. 2016
Spearheaded digital coverage and hosting as a multimedia journalist, transforming complex stories and cultural topics into high-engagement content. Bridged the gap between written journalism and digital video broadcasting by combining sharp editorial research, on-camera presence, and trend-driven social media strategy across platforms.
- Drove high-volume digital readership, consistently drawing 500+ online views per article across human-interest features, breaking news, and editorial columns by pitching, researching, and producing timely, research-backed journalism.
- Built and sustained a dedicated audience of 800+ viewers per episode for AGN TV, significantly boosting brand presence and viewer retention through the end-to-end development and hosting of two bi-weekly digital faith segments.
- Expanded online reach and cross-platform engagement, strengthening overall brand identity by executing targeted social media strategies and continuously adapting content to emerging digital trends.
Professional Skills
- Key CompetenciesExecutive Voice & Thought Leadership | Public Affairs Strategy | Digital Media & Channel Growth | Brand Defense & Rapid Response | Crisis Communications | Enterprise Governance | Policy Storytelling | Stakeholder Engagement | Social Media Strategy | AP Style
- Tools & Technologies
- Social Operations & Analytics: Sprout Social, Meta Business Suite, Google Analytics (GA4), LinkedIn Analytics, Vinesight & Meltwater
- Social Platforms: Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube, Bluesky
- Multimedia Content & CMS: Drupal, Craft, Adobe Creative Suite, VEGAS Pro, Figma & Canva Workflow
- Optimization & Project Management: Asana, Monday.com, Trello, Microsoft 365 Enterprise & Slack
- AI Integration & Productivity: Microsoft Copilot, Claude, & Trellis (Sprout AI)
Social Media Portfolio
Journalism Portfolio
After 90 years, the Amarillo Little Theatre is thriving now more than ever.
AMARILLO LIVING MAGAZINE
AMARILLO LIVING MAGAZINE
*Picked up by the Associated Press
She didn't walk in looking for a fight. But after inquiring about membership at Amarillo Town Club on Valentine's Day, Katie Roberts and a growing number of supporters have publicly joined the national debate pitting religious freedom against rights for same-sex couples.
AMARILLO GLOBE-NEWS
She didn't walk in looking for a fight. But after inquiring about membership at Amarillo Town Club on Valentine's Day, Katie Roberts and a growing number of supporters have publicly joined the national debate pitting religious freedom against rights for same-sex couples.
AMARILLO GLOBE-NEWS
*2016 Texas Associated Press Managing Editors Awards, 3rd place Deadline Writing
It was all smiles and joy from the couples and supporters attending the Decision Day Celebration. The celebration marked the U.S. Supreme Court's historic 5-4 ruling that the Fourteenth Amendment requires states to license same-sex marriages and that all states must recognize same-sex marriages that were lawfully licensed and performed in another state.
AMARILLO GLOBE-NEWS
It was all smiles and joy from the couples and supporters attending the Decision Day Celebration. The celebration marked the U.S. Supreme Court's historic 5-4 ruling that the Fourteenth Amendment requires states to license same-sex marriages and that all states must recognize same-sex marriages that were lawfully licensed and performed in another state.
AMARILLO GLOBE-NEWS
On any given day's lunchtime, local officials, faith leaders, businessmen and residents from across the city can be found at Delvin's in North Heights, mingling in a family-friendly atmosphere where the main commonality is great food.
AMARILLO GLOBE-NEWS
AMARILLO GLOBE-NEWS
What do you get when a young woman from Seattle who loves coffee, meets a young man from Amarillo who loves business, and they just happen to fall in love?
Amarillo's newest coffeehouse, Cliffside Coffee.
AMARILLO GLOBE-NEWS
Amarillo's newest coffeehouse, Cliffside Coffee.
AMARILLO GLOBE-NEWS
Copywriter Portfolio
Social media concept for Facebook page like ad.
"6 WAYS TO IMPROVE SPINE HEALTH" - SEO web content for blog.
"HEART HEALTH: 4 REASONS TO AVOID EATING LATE AT NIGHT" - SEO web content for blog.
Social media post concept for a high-end hair salon.
Social media post concept for a high-end hair salon.
Social media post concept for a high-end hair salon.
Social media concept for Facebook page like ad.
Social media post concept for a Houston painting company.
Social media post concept for a Houston painting company.
"How to Track Your Workout Results" - SEO web content for blog.
Marketing promo for new dinnerware collection.
Video Portfolio
Biography
I'm a strategic communications and digital engagement professional with more than a decade of experience spanning journalism, public affairs, content strategy, social media, SEO, and media relations. Throughout my career, I've helped organizations translate complex issues into compelling stories that strengthen brand reputation, elevate thought leadership, engage stakeholders, and drive measurable results.
My background as a journalist sharpened my ability to identify meaningful narratives and communicate them clearly to diverse audiences. Since then, I've expanded my expertise to include executive thought leadership, public affairs campaigns, employee advocacy, reputation management, and multi-channel digital strategy. I've developed content and communications initiatives for organizations ranging from small and mid-sized businesses to global institutions and mission-driven organizations working to advance public policy and social impact.
At my core, I'm a storyteller, strategist, and relationship builder who enjoys connecting people, ideas, and information in ways that inform, inspire, and create meaningful change.
Beyond my professional work, I'm passionate about volunteerism, mentorship, and community engagement. I believe in creating opportunities for others, investing in future leaders, and helping young people develop the confidence and skills needed to succeed both personally and professionally.
My background as a journalist sharpened my ability to identify meaningful narratives and communicate them clearly to diverse audiences. Since then, I've expanded my expertise to include executive thought leadership, public affairs campaigns, employee advocacy, reputation management, and multi-channel digital strategy. I've developed content and communications initiatives for organizations ranging from small and mid-sized businesses to global institutions and mission-driven organizations working to advance public policy and social impact.
At my core, I'm a storyteller, strategist, and relationship builder who enjoys connecting people, ideas, and information in ways that inform, inspire, and create meaningful change.
Beyond my professional work, I'm passionate about volunteerism, mentorship, and community engagement. I believe in creating opportunities for others, investing in future leaders, and helping young people develop the confidence and skills needed to succeed both personally and professionally.
"There is no greater agony than bearing an untold story inside you." - Maya Angelou, I Know Why the Caged Bird Sings
Let's Connect:
e.graham28@gmail[dot]com
Photo credits: Kate McGarr
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
